Medical Devices Sector

The Medical Devices Sector faces major challenges – classification and marking criteria, tenders, market prices – and companies have the task of differentiating, protecting and demonstrating the value of their products. This is particularly true in Italy, with an ageing population, the increasing prevalence of chronic diseases and a reduction in hospitalisation rates add complexity. Despite this, companies continue to allocate substantial production to foreign markets.

Proving their value then becomes the main driver for accessing markets, while balancing economic demands with the responsibility owed to patients and healthcare providers.